Your Peers Are Benchmarking—Are You? How does your operation really compare to others in the hardwood industry—and what could that insight mean for your bottom line? Join NHLA and The Beck Group for a practical overview of the Hardwood Lumber Benchmarking Study and Competitive Assessment, a confidential, industry-wide effort designed to help participating mills better understand their operational and financial performance relative to peers. In this session, you’ll learn: What data is being collected—and why it matters How participating mills will receive customized, confidential benchmarking reports Which metrics are being evaluated, including costs, staffing, yields, and sales realizations How benchmarking insights can support smarter decision-making and long-term competitiveness This webinar is designed for mills considering participation in the study and will walk through the process, timeline, and value of contributing your data. Why participate? Mills that complete the survey will receive actionable insights that highlight strengths, uncover opportunities for improvement, and provide a clearer picture of how their operation fits within today’s hardwood market. Recruitment is open now, with data collection beginning in March and reporting scheduled for April–June. Attend the webinar to learn more—and take the first step toward participating in the Benchmarking Study. Your peers are already benchmarking. Don’t miss the opportunity to see where you stand. This webinar originally aired on February 19th, 2026.